Why We Built the Alpha

When I first started my own business, I was constantly surrounded by tools that promised to make things easier — but ended up giving me more dashboards, more data, and more decisions to make.

They were all powerful, but none of them spoke my language. None were built for small, ambitious brands trying to make sense of everything without a data team.

That’s why we built Nudge Alpha.

We wanted to create something different — a platform that doesn’t just show you data, but tells you what to do with it.

We’re not giving you complexity for the sake of it.
We’re not flooding you with metrics you’ll never use.

Instead, we’re focusing on what founders actually need:
✅ Clear, actionable insights you can understand in seconds
✅ Benchmarks that show how you stack up
✅ Guidance that feels like a human helping you, not a spreadsheet judging you

The Alpha is our way of co-building Nudge with you — not just testing features, but shaping how data works for small brands.

We’re opening 20 slots for UK brands under £1M to join the Alpha, try Nudge before anyone else, and tell us what works and what doesn’t.

Because the truth is — we can’t build Nudge for founders without building it with founders.

👉 Apply now to be one of the first: meetnudge.com/apply