What is the Alpha?

A lot of people have asked us what the Nudge Alpha actually is — and the truth is, it’s not your typical product trial.

It’s the start of something bigger.

The Alpha is where we work with 20 UK brands to shape our MVP — our minimum viable product — together.

We’ll be analysing your Amazon data, and instead of just showing you numbers, we’ll tell you what to do next.

That means actionable insights — not noise.
Practical guidance — not dashboards.
And a clear view of what’s working and what isn’t, so you can make better decisions in less time.

You’ll get four months of full access, personal onboarding, and hands-on support from our team.

It’s real, raw, and collaborative — exactly what we wish we’d had when we were running our first startups.

Because this isn’t about testing features.
It’s about testing ideas — together.

Apply now to join the Alpha.