The AI Advantage: How Founders Can Save 10 Hours a Week Without Losing the Human Touch
If you’re a founder, there’s one universal truth: you never have enough hours in the day.
Between sales, product decisions, team questions, fire-fighting, and trying to keep your head above water… the idea of “finding more time” feels laughable.
But here’s the thing I’ve realised: AI won’t replace you.
But it will replace the hours you’re currently losing to manual, repetitive work.
And that’s where the real advantage is.
I’m not talking about handing your business over to robots — I mean using AI to buy back time so you can focus on the kind of thinking only a human founder can do.
Here’s exactly how I save 10+ hours a week using AI tools — without losing the human touch that actually helps your business grow.
Between sales, product decisions, team questions, fire-fighting, and trying to keep your head above water… the idea of “finding more time” feels laughable.
But here’s the thing I’ve realised: AI won’t replace you.
But it will replace the hours you’re currently losing to manual, repetitive work.
And that’s where the real advantage is.
I’m not talking about handing your business over to robots — I mean using AI to buy back time so you can focus on the kind of thinking only a human founder can do.
Here’s exactly how I save 10+ hours a week using AI tools — without losing the human touch that actually helps your business grow.
1. Strategy work that used to take three hours now takes thirty minutes
Most founders overthink strategy because it feels big, heavy, and high-stakes.
But AI — when used properly — cuts the research time dramatically.
I use a mix of tools depending on what I need:
But AI — when used properly — cuts the research time dramatically.
I use a mix of tools depending on what I need:
- ChatGPT → for quick drafts, brainstorming angles, sense-checking ideas.
- Ithy → for when I’m building strategy. It’s an AI app that pulls together insights fast, and it’s absolutely brilliant for helping me structure thinking.
- Nudge → for commercial clarity. Instead of drowning in analytics, it tells you, in plain English, what to do next based on your actual data.
2. Customer insights without hours of digging
Most founders still guess what their customers want.
Not because they’re lazy — but because “finding out” usually requires:
That’s why we built Nudge to tell you the answer instead of making you decode 14 dashboards.
It’s the difference between:
❌ “Here are your numbers.”
✅ “Here’s what’s happening and here’s what to do next.”
That alone saves hours every week.
Not because they’re lazy — but because “finding out” usually requires:
- trawling through Google Analytics
- checking Shopify
- reading customer messages
- comparing ad performance
- looking at reviews
- checking your competitors
- then trying to make sense of it all
That’s why we built Nudge to tell you the answer instead of making you decode 14 dashboards.
It’s the difference between:
❌ “Here are your numbers.”
✅ “Here’s what’s happening and here’s what to do next.”
That alone saves hours every week.
3. Content creation without burning half a day
Founders spend way too much time staring at empty screens.
AI cuts through that—not by replacing your voice, but by speeding up the thinking:
You shape it.
The human touch still matters because people don’t follow perfect grammar — they follow personality.
AI cuts through that—not by replacing your voice, but by speeding up the thinking:
- Turn bullet points into drafts
- Turn drafts into finished versions
- Repurpose posts into newsletters, captions, scripts
You shape it.
The human touch still matters because people don’t follow perfect grammar — they follow personality.
4. Personal productivity: the quiet time saver
My rule is simple:
If a task drains my energy but doesn’t require my judgment, AI can do it.
That includes:
If a task drains my energy but doesn’t require my judgment, AI can do it.
That includes:
- Summarising long documents
- Organising notes
- Turning meeting transcripts into actions
- Researching competitors
- Planning campaign structures
- Drafting scripts
AI isn’t here to replace you — it’s here to give you your brain back.
The founders who win aren’t the ones who do the most.
They're the ones who free up the most mental space to think clearly and act decisively.
AI isn’t the threat.
Ignorance of AI is.
Use it well, and you get to spend your time on the work that truly moves the needle — building relationships, understanding your customers, thinking strategically, and leading with clarity.
That’s the real founder advantage.
They're the ones who free up the most mental space to think clearly and act decisively.
AI isn’t the threat.
Ignorance of AI is.
Use it well, and you get to spend your time on the work that truly moves the needle — building relationships, understanding your customers, thinking strategically, and leading with clarity.
That’s the real founder advantage.