What I Learned Testing Different Ad Tools (And Which One Didn’t Waste My Budget)

As a founder, I’ve tested more tools than I care to admit.
Jungle Scout. Helium 10. Hotjar. Hootsuite.

Every one of them promised to give me an edge. And to be fair—they all have their place.

But here’s the truth: not every tool is built for startups like mine.

Jungle Scout and Helium 10 are brilliant if you’re researching new products or running a large Amazon operation. Their data is deep. Their features are endless.

But when I was already selling, already making money, and stuck asking “how do I grow?”—they didn’t help me.

Too much data. Not enough direction.

The dashboards looked impressive, but they didn’t tell me what to do next.
And that’s the pain point for most founders. We’re not analysts. We don’t have hours to spend learning complex tools.

We need clarity:

• What’s working?
• What’s not?
• What should I do next?

I learned the hard way that the best tool isn’t the one with the most features.
It’s the one that helps you make better decisions, faster.

That’s why we built Nudge. Not to replace Jungle Scout or Helium 10—they’re great if you’re in scale mode—but to serve the founders in the messy middle. The ones who need focus, not clutter.

Right now, we’re looking for 20 small to medium-sized consumer brands to join us as alpha testers. If you’re in food, beverage, wellness, beauty, pet, home, toys, or lifestyle—and you’re selling on your own site or Amazon—this is your chance.

Here’s what you’ll get:

• 🚀 4 months of free access to Nudge
• 🤝 Hands-on support from our team
• 🌐 Featured on meetnudge.com as an early partner
• 📊 Actionable insights that tell you what to do next

This is an opportunity to shape the future of Nudge—and to get clarity on your data without wasting your budget.

👉 Apply to join the alpha test today: https://meetnudge.com/waitlist