How I Learned to Size Category Demand in Just 15 Minutes
When I first launched a product, I had no idea if the category was big enough to sustain it. I’d spend weeks trawling Google, making wild guesses, and asking other founders for advice. Most of the time, I was flying blind.
The truth? Small brands don’t have weeks to waste. You need to know whether a category is worth your time — fast.
That’s why I love that with Nudge you can size category demand in just 15 minutes. Here’s what that looks like:
Instead of “gut feel,” you suddenly have evidence.
This kind of insight can change everything. It means you don’t launch products into categories that won’t scale. You don’t miss hidden opportunities. And you don’t waste months chasing the wrong thing.
That’s why we’ve opened the Nudge Alpha. We’re inviting 20 UK brands to join a four-month programme with full access to these tools — and hands-on support to help you use them.
👉 Apply here — only 20 slots available.
The truth? Small brands don’t have weeks to waste. You need to know whether a category is worth your time — fast.
That’s why I love that with Nudge you can size category demand in just 15 minutes. Here’s what that looks like:
- Run a simple query to pull category-level data.
- See how shoppers are searching — and where demand peaks.
- Spot the underserved niches that bigger competitors are missing.
Instead of “gut feel,” you suddenly have evidence.
This kind of insight can change everything. It means you don’t launch products into categories that won’t scale. You don’t miss hidden opportunities. And you don’t waste months chasing the wrong thing.
That’s why we’ve opened the Nudge Alpha. We’re inviting 20 UK brands to join a four-month programme with full access to these tools — and hands-on support to help you use them.
👉 Apply here — only 20 slots available.