The Nudge Journal

Ideas for making better commerce decisions.

Practical insights, founder perspectives, and smarter ways to navigate the decisions that shape modern commerce.

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Our pick of the month.

Benchmarking

Benchmark Your Brand: Strategic Competitor Analysis 2025

A step-by-step framework for finding the competitors shoppers actually compare you with, choosing the metrics that matter, and turning the gaps into a plan your team can act on this quarter.

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Latest Insights

What we're thinking about.

Data & Decision making SCALE PAUSE

The Hidden Assumptions Founders Make When They Look at Metrics

Why two founders can look at the same dashboard and come away with completely different decisions.

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Data & Strategy

Why "More Accurate Data" Still Leads to Bad Decisions

More data doesn't always mean better decisions. Here's why clarity, context and judgement matter.

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Pricing & Growth €24.99 PRICE →

How to Price Your Product When You Don't Have Benchmarks

How founders can make smarter pricing decisions when there is no obvious benchmark to follow.

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Customer insights

Your Customers Are Talking. Here's How to Actually Listen.

Look beyond vanity metrics and uncover the customer behaviours that can shape better decisions.

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Data & Growth GUESSWORK DATA

Data Beats Guesswork — And It Took Me Too Long To Learn That

Why actionable data can help founders stop guessing and start making clearer growth decisions.

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AI & Growth AI

Using AI to Scale: The Secret to Smarter Growth

How AI can help businesses turn complex data, customer behaviour and operations into smarter growth opportunities.

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