Your first hire sets the tone. So before you post a job ad, ask yourself:
- What exactly do I need help with?
- What will success look like in 3–6 months?
- What kind of energy do I want in the business?
Don’t hire a clone of yourself. Hire someone who complements your strengths and fills the gaps. And make sure they align with your vision—not just on paper, but in how they think, work, and handle pressure.