I once hired someone who looked perfect on paper. They had all the credentials, all the experience, all the references. But what they didn’t have was belief in the mission.
And without that, things started breaking down. Misaligned priorities. Missed opportunities. The energy wasn’t there, and neither was the commitment. It cost us time, money, and momentum.
It was one of the most expensive mistakes I’ve made as a founder—not just financially, but emotionally. Because when you’re small, every hire changes the culture.