The First 30 Days After You Launch: What to Do and What to Ignore
When you hit that launch button, it feels like the world should stop and take notice. You’ve done it. You’re live. You’ve told everyone.
And then… nothing.
A few clicks. A couple of orders. A whole lot of refresh-button anxiety.
I’ve been there. The first 30 days after launching are a complete emotional rollercoaster. It’s too easy to panic, compare, and start changing your entire strategy because someone else on LinkedIn said they made six figures in week one.
Here’s what actually matters in those early days—and what I learned to ignore:
And then… nothing.
A few clicks. A couple of orders. A whole lot of refresh-button anxiety.
I’ve been there. The first 30 days after launching are a complete emotional rollercoaster. It’s too easy to panic, compare, and start changing your entire strategy because someone else on LinkedIn said they made six figures in week one.
Here’s what actually matters in those early days—and what I learned to ignore:
WHAT TO DO:
👉 Think of your launch as a launch quarter, not a launch day.
Don’t spiral if you’re not breaking the internet on Day 1. This isn’t an overnight success story—it’s a 90-day build. Give yourself that runway.
👉 Focus on what you can actually control.
The biggest gains I saw came from small, consistent tweaks:
👉 Obsess over your customers.
Even if you only have 10 customers, treat them like gold. These are your early adopters. Talk to them. Help them. Thank them. They’ll be the ones to talk about you when no one else is.
Don’t spiral if you’re not breaking the internet on Day 1. This isn’t an overnight success story—it’s a 90-day build. Give yourself that runway.
👉 Focus on what you can actually control.
The biggest gains I saw came from small, consistent tweaks:
- A new hook in a Facebook ad
- Updating my abandoned cart flow
- Making sure my product descriptions actually converted
👉 Obsess over your customers.
Even if you only have 10 customers, treat them like gold. These are your early adopters. Talk to them. Help them. Thank them. They’ll be the ones to talk about you when no one else is.
WHAT TO IGNORE:
🚫 Low numbers.
Traffic is low. Sales are slow. That’s normal. Don’t let that shake your confidence.
🚫 Everyone else’s launch.
It’s so tempting to compare. But you don’t know what kind of budget, agency, or head start someone else had. Stay in your lane.
🚫 The random flood of "opportunities."
You will 100% get people trying to sell you stuff: expensive agencies, partnership pitches, "expand to the US" schemes. Ignore it all unless it’s already in your plan.
Traffic is low. Sales are slow. That’s normal. Don’t let that shake your confidence.
🚫 Everyone else’s launch.
It’s so tempting to compare. But you don’t know what kind of budget, agency, or head start someone else had. Stay in your lane.
🚫 The random flood of "opportunities."
You will 100% get people trying to sell you stuff: expensive agencies, partnership pitches, "expand to the US" schemes. Ignore it all unless it’s already in your plan.
And this is important:
Do not ignore your customers.
Those first few will teach you everything. They’re the ones who care. They’re the ones who’ll buy again if you look after them properly. Give them the attention you won’t be able to scale later. It’s worth it.
Those first few will teach you everything. They’re the ones who care. They’re the ones who’ll buy again if you look after them properly. Give them the attention you won’t be able to scale later. It’s worth it.
Final Thought:
Your first month isn’t about going viral. It’s about building trust, making tweaks, and staying the course.
Keep showing up. Keep listening to your customers. Tune out the noise.
The growth comes from doing the boring stuff consistently—not from chasing someone else’s highlight reel.
Keep showing up. Keep listening to your customers. Tune out the noise.
The growth comes from doing the boring stuff consistently—not from chasing someone else’s highlight reel.