Data Beats Guesswork — And It Took Me Too Long To Learn That

When I started working with small e-commerce founders, I kept seeing the same pattern.
We were all making decisions based on hope, instinct, or a “feeling” — not because we didn’t care, but because we didn’t have access to real data that made sense.

I’ve been guilty of it too.

We guessed which products would sell.
We guessed which ads would work.
We guessed our way into pricing decisions.

And honestly?
Sometimes we got lucky.
But most of the time, we paid for it — literally.

The moment everything changed was when I finally saw what happens when real, simple, actionable insights guide your decisions instead of gut feel.

Data tells you when you’re losing the Buy Box.
Data tells you when your category is shifting.
Data tells you which competitors are climbing past you.
Data tells you what your customers actually want — not what you hope they want.

This is why Nudge exists.
And it’s why we created our Alpha programme.

We want to help founders stop guessing and start growing — with clarity, not chaos.

If you’re a UK brand doing under £5M revenue, especially if you sell on Amazon or Shopify, we’d love to work with you.
Not as a SaaS tool shouting features at you…
…but as a team building this platform with you, not for you.

Data beats guesswork. Every single time.
And once you experience that shift, you never go back.

Apply for Alpha (20 slots): https://meetnudge.com/apply