When I was building my first startup, I had no idea if I was making the right decisions. I guessed at pricing, overspent on ads, and constantly second-guessed whether I was in the right category. I couldn’t afford the enterprise tools bigger brands used, so I relied on gut feel.
That’s why we’ve created the
Nudge Alpha — the kind of programme I wish I’d had back then.
We’re opening 20 slots for UK brands under £1M revenue. If you’re in those early growth years, you’ll know how tough it is to balance ambition with uncertainty. This Alpha is designed to make that journey easier.