- Urgent & Important
These are critical, time-sensitive tasks that require immediate attention.
Example: Major deadlines, client emergencies.
Action: Do it now.
2
. Important but Not UrgentHigh-value tasks that contribute to long-term goals.
Example: Strategic planning, skill development.
Action: Schedule it.
3
. Urgent but Not ImportantTasks that feel pressing but don’t actually move the needle.
Example: Routine emails, admin work.
Action: Delegate it.
4
. Neither Urgent nor ImportantLow-value tasks that don’t contribute much.
Example: Excessive social media scrolling.
Action: Eliminate it.
Why It Works- Helps prioritise impactful work over reactive tasks.
- Encourages long-term planning instead of firefighting urgent issues.
- Prevents wasting time on distractions disguised as "work".
Pro Tip:
Spend more time on the 'Important but Not Urgent' category—this is where long-term business growth happens.